Gentry Joe绅乔，源自欧洲英国，在英语中Gentry意为绅士，是对社会地位较高、比较注重生活品味的一类人的描述，代表着“倡导传统文化与自我存在的价值观，追求品味与人性化的生活方式”的群体。这个群体的典型特征是：修养良好，知识渊博，彬彬有礼，谈吐高雅；Joe，取义汉字里的乔字，并用苏格兰人常用姓来谐音取义。乔在汉字里代表“高而曲”，乔木世家代表着贵族世家，和“Gentry绅士”同意不同词。
Gentry Joe绅乔组合在一起，构成了“有品味、有格调的生活方式”代名词，也构成了中国“有品位的家居”品牌，它和其名字一样，代表着同样涵义。Gentry Joe绅乔，作为中国第一个专门致力于推广更加有内涵、更加有品位的家居生活方式的品牌，一定会让消费者耳目一新，为中国家居市场增添一股新的力量和选择方向。 或许在未来，“你是绅士乔吗”会成为人们互相之间询问对方生活方式定位的流行语。
 Gentry Joe绅乔标识整体为椭圆形。具有温婉、圆润的感觉，象征着天圆地方；寓意绅乔面向世界，事业腾飞，稳如磐石。标识图形由皇冠、狮子、绿叶组合而成。皇冠象征荣誉。狮子是百兽之王，彰显权贵与和平。绿叶代表生机与活力。预示着绅乔品牌事业的广阔前景。
标识颜色由金色和深咖色组合而成。金色，是大自然中的太阳的象征，代表着温暖与幸福。深咖色是一种比较含蓄的颜色，优雅、朴素、庄重，它代表着宽厚、沉稳及尊贵。
标识注解：Gentry Joe绅乔与图形组合在一起，构成了“有品味、有格调的生活方式”代名词，带给人尊贵、高雅及品位；寓意绅乔将永远充满活力与生机，在中国市场中迅速崛起并不断发展壮大，面向世界，事业稳如磐石。
Gentry Joe Joe landed Gentry, derived from the UK, Europe in English Gentry gentleman, of higher social status, more attention to life taste the description of the kind of people, representing the "advocating traditional culture and values of the existence of self, the pursuit of taste and human way of life" to the group. Typical features of this group is: culture is good, knowledgeable, courteous, conversation sparking; Joe, take righteousness Joe words in Chinese characters, and homophonic take righteousness to Scottish common surname. Joe on behalf of the "high and song" in Chinese characters, tree family represents a noble family, and "Gentry gentleman" agree with different words.
Gentry Joe gentlemen and Joe together, constitute the "taste and style is way of life", also "the household that has grade" brand in China, and its name, represent the same meaning. Gentry Joe landed Gentry Joe, as China's first dedicated to promote more connotation, the more the household life style that has grade brand, will make consumers find everything new and fresh, add a new force for the Chinese household market and choose the direction. Perhaps in the future, "are you a gentleman Joe" will become people ask each other to each other lifestyle positioning buzzwords.
Gentry Joe Joe gentlemen and identifies the overall for the oval. Having a sense of wen wan, round, a symbol of nature round place; Moral gentlemen and Joe facing the world, career, steady as a rock. Logo graphic by crown, a lion, a mix of green leaves. Crown symbol of honor. The lion is the king of beasts, reveal power and peace. The leaf on behalf of vigor and vitality. Herald gentlemen and Joe brand career prospects.
Logo color made up by gold and deep coffee color. Gold is the symbol of the sun in the nature, represents the warmth and happiness. Deep coffee color is the color of a more implicative, elegant, simple, solemn, it represents the generous, composed and honor.
Identifying comments: Gentry Joe Joe landed Gentry and graphics combination together, form the "taste and style is way of life", brings honor, elegance and taste; Moral gentlemen and Joe will always be full of vigor and vitality, rapid rise in the Chinese market and continue to grow stronger, facing the world, business steady as a rock. |
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